The city of Tel Aviv, Israel, recently saw the world premiere of ŠKODA’s bold new compact car model – SCALA. The name is derived from the Latin word for ‘stairs’ or ‘ladder’ and signifies the design, performance, and thought shift, or ‘next step,’ in ŠKODA’s compact car segment.
Through the name, we also wish to celebrate three exceptional stories that, in fact, inspired the name itself. All these protagonists have one thing in common – despite all the challenges life threw at them, they weren’t afraid to push their luck and take the next step. Courage moved them forward.